Logo
The Savills logo is an image. It is a yellow square with the
word ‘savills’ in lower case sitting at the bottom in red.
It is crucial that we are consistent in the way we use the logo, so please follow these rules:
• Our logo must always appear in its square form
• Our logo should appear at least once in every communication
• Never dismantle our logo or alter the shape, proportions, colors or typeface
• Never re-create our logo
Photography Approach
Marketing
Savills logo files
Commercial real estate,
unlocked.
Messaging Toolkit
Introduction to
Savills Brand Central
A consistent look and feel is essential to growing the Savills brand across North America. Whether you need to download the Savills logo or find descriptions for each of our service lines, you'll be able to find it here,
on Savills Brand Central.
We've refreshed our brand architecture, positioning, messaging, and
verbal identity. These updates should provide you with a clear framework
for how we speak and write about Savills, the work we do, and the relationships we build.
Those relationships echo our truth – that commercial real estate is about people. Our writing should be warm and human, a tool to create understanding and spark connections. Our personalities should shine through, and not be buried under transactional phrasing, opaque acronyms, and industry jargon. And we should always write for our audience
– it’s not about us; it’s about them.
Messaging Toolkit
Brand Architecture
About taglines.
Two key components operate in tandem – the primary tagline itself, and a supporting subtext.
Tagline
A phrase that expresses the essence of your organizational purpose or approach. A tagline serves as a succinct introduction to new audiences and a reminder for those who know you.
Subtext
Additional key information that rounds out or completes the brand expression.
Public Relations
Branding + Advertising
Savills Brand Central
Get started
Core Values
Everything we do is an investment in our clients’ human capital.
We’ve assembled a world-class team and created the most integrated service platform in the industry with one goal – to deliver meaningful value for our clients, their teams, and the people they serve.
Bring your best, together
Listen to unlock value
Build relationships through integrity
Each day we renew our commitment to excellence,
to our team, and to our clients.
When we do this as one,
we deepen relationships, spark innovation, and power growth.
Our clients come first.
They expect us to be
principled partners and passionate advocates for their needs – we know trust is earned.
Our intelligence, creativity,
and experience are amplified when we truly understand our clients’ needs. Through genuine collaboration, we deliver exceptional results.
savills.us
Social Media:
© Copyright Savills Inc. 2022. All rights reserved.
savills.ca
savills.com
savills.us
savills.ca
savills.com
Tone, Voice and Keywords
Learn More
Press Release Form
Learn More
Solutions that power people and growth
Tagline
Advertising brief
Brand guidelines
Marketing materials
Video Best Practices (PLC)
Video Style (PLC)
Content Marketing
Primary distribution channels
Research guidelines
Digital Marketing
Email Marketing FAQs
Email marketing training modules
LinkedIn sales navigator overview
Social media guidelines
Social media strategy
Events
In-person event brief
Virtual event brief
Internal Communications
Internal communications process
Past internal communications
Savills PLC's global brand guidelines
Here are some tips and tricks for self-service
video recording and production
Savills PLC's research guidelines
Savills PLC's social media guidelines
Coming Soon. Branding resources for independently sponsored events
Elevator Pitch
Savills is the integrated commercial real estate advisory firm. We bring together people, services, and technology to cut through the complexity of today’s markets, helping our clients unlock hidden value and drive results for their business.
For over 160 years, we’ve truly partnered with every client, tailoring strategies to their unique needs across lease and portfolio solutions, project management, advanced technology, and capital strategies. And with over 700 offices around the world, we deliver the benefit of one of the largest real estate companies in the world, while connecting clients with the local market expertise they need.
Pursuits Team
Click for additional information
Business Development Request Form
US and Canada Best of Library
Business Development Resource Center
RFP Resource Center
Coming Soon. A localized version of Savills PLC's writing guidelines
Coming Soon
Coming Soon
Coming Soon
Coming Soon
Coming Soon
Brand LANGUAGE
Tagline
Elevator Pitch
Brand story
Photography Approach
Logo
Visual identity
Public Relations
Creative Team
Marketing
Resources and guidelines
Introduction
HOME
The Savills Difference
Powering business through a unified,
people-centered real estate platform.
Brand Architecture
Savills Logo Files
Resources and Guidelines
Purpose
Why Savills exists.
With Savills, commercial real estate helps people thrive and companies grow.
Vision
Where Savills is going.
To leverage our people and platform to drive unmatched performance for our clients and ourselves.
Mission
How Savills will achieve the vision.
To work creatively and collaboratively to unlock the value of each client's commercial real estate.
Values
How actions define Savills.
We believe commercial real estate is about people.
People + Platform = Performance
Hover
Over
Business Development
Request Form
Creative Services
Request Form
Turnaround Time
Guidelines
Savills Presentation Template and Design Guidelines
RFP Resource Center
Savills Digital Assets
Story Ideas Form
Speaking Engagement Form
Savills Store
To login using SSO, please click ‘Login via Identity Provider
Creative Team
US and Canada
Best of Library
Business Development
Resource Center
Pursuits Team
Pursuits
Team
Creative Services Request Form
Turnaround Time Guidelines
Savills Digital Assets
Savills Digital Assets
Pursuits Team
Think Inside the Box:
Drawing inspiration from our logo, 'Think Inside the Box' is more than
just a statement.
Savills North America’s Advertising Campaigns
Introducing our latest ad campaigns tailored to diverse audiences, placements, and purposes.
People. Place. Performance.:
At Savills North America, these aren't just words – they're our core values.
Journal ad:
We highlight our partnerships and philanthropic endeavors, reinforcing our reputation as a socially responsible brand.
Marketing
Resources and Guidelines
Savills NA Advertising
Savills NA Advertising
Learn More
Marketing
Resources and Guidelines
Branding + Advertising
Advertising brief
Advertising samples
Brand guidelines
Content Marketing
Content development process
Primary distribution channels
Research guidelines
Branding FAQs
Marketing materials
Digital Marketing
Email Marketing FAQs
Email marketing training modules
LinkedIn sales navigator overview
Events
Event branding toolkit
In-person event brief
Virtual event brief
Internal Communications
Internal communications process
Past internal communications
Social media guidelines
Social media strategy
Messaging toolkit
Social Self Filming Guidelines (PLC)
Video Best Practices (PLC)
Video Style (PLC)
Writing style guidelines
Marketing
Resources and Guidelines
Branding + Advertising
Advertising brief
Advertising samples
Brand guidelines
Content Marketing
Content development process
Primary distribution channels
Research guidelines
Branding FAQs
Marketing materials
Digital Marketing
Email Marketing FAQs
Email marketing training modules
LinkedIn sales navigator overview
Events
Event branding toolkit
In-person event brief
Virtual event brief
Internal Communications
Internal communications process
Past internal communications
Social media guidelines
Social media strategy
Messaging toolkit
Social Self Filming Guidelines (PLC)
Video Best Practices (PLC)
Video Style (PLC)